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Facebook and InstagramA 2021 Pew Research poll found that Facebook and Instagram were the two most popular social media platforms in America.
>> Already have a Facebook and Instagram account? Jump to the next section about what to post. More than 70% of all Americans use some type of social media. This includes 84% of 18-29 year olds and 81% of 30-49 year olds. What's most important is that these platforms have your target demographic. Millennials (25-35) spent the most money at restaurants, according to a fourth.com survey. Among the same demographic, 73% used Facebook and 59% used Instagram. For food trucks, 43% of 25-44 year olds report eating at a food truck at least once a month. It's clear: Your customers are already using Facebook and Instagram, so why should you look to market anywhere else? |
45% of U.S. diners said they’ve tried a restaurant for the first time because of a social media post made by the establishment itself: MGH Study
Social Posts Lead To Customers
Nearly half of all restaurant-going American say they've tried a new restaurant because of a social media post posted by the restaurant. Another 22% of eaters said a restaurant's social post was the reason that they returned.
You can't rely on your customers to create social buzz. You have to post to your Facebook and Instagram accounts to entice new and return customers to frequent your store.
You can't rely on your customers to create social buzz. You have to post to your Facebook and Instagram accounts to entice new and return customers to frequent your store.
Getting Started
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